• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• 87.7K

  Category Search Hub Pages Vues

• +30%

  Incremental conversions

• +7.2%

  Intent (BLS, 6+ impressions)

Turning France’s 2026 BAC results moment into full-funnel growth with Category Search Hub and Unified Lift.

• +27%

  lift in Ad Awareness

• 〜7M

  unique users reached

• 88%

  lift in Ad Awareness driven by TikTok on 67% of media spend

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.

• 5.8x

  Video View

• +46%

  Engagement Rate

• 8Countries

  Statistically Significant BLS Results

Hyundai Maximizes Buzz Across 11 Global Markets with an Integrated Organic & Paid Campaign

• +9.5%

  sales uplift (Creator Asset)

• +€62K

  incremental value (Creator Asset)

• €2.4x

  ROI (Creator Asset)

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.

• 45%

  increase in conversions

• 74%

  increase in ROAS

• 31%

  reduction in cost per conversion

Turning TikTok's halo effect into measurable conversion growth for Turtlebox

• 21.9%

  lift in sales

• 8.5pts

  lift in ad recall with Brand Consideration Ads

• 3.3pts

  lift in brand association

Ruffles drives mid-funnel impact with Brand Consideration Ads on TikTok

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• 6.7X

  TikTok Shop's halo effect significantly extended incremental performance, generating 6.7x in sales beyond on-platform purchases.

• 2X

  Halo-driven demand drove directly to the Fenty Beauty Online Store, with owned .com capturing nearly 2x the impact of other halo channels combined

• 1/3

  Over 1/3 of incremental sales came from new customers, underscoring TikTok’s acquisition power within the category.

Leveraging TikTok Shop's halo effect to extend incremental performance and drive omnichannel sales.